LG- A renowned brand known for its exquisite range of products

South-Korean based LG is not only the top manufacturer of television sets but it is also the third biggest maker of mobile phones. LG is thus a renowned brand that has got oodles of acclaims from its every customer. It has achieved a dimensions of electronics excellence. Established in 1997, LG electronics is a market leader in consumer durables. LG is known for its quality of products that are incorporated with the latest technology. LG Air Conditioners, LG washing machines LG handsets and other LG products like consumer electronics are highly praised by its customers. LG electronics hails from the LG Group that is one of the biggest electronic conglomerates. It has a whopping 75 subsidiaries worldwide. LG also owns majority of the stake in Zenith Electronics. LG Electronics has also sponsored many football clubs. Currently, it is sponsoring the English football clubs Fulham F.C. LG is also one of the top sponsors of Cricket. It sponsors the International Cricket Council.

LG is one of the most formidable brand. Its wide range of product portfolio includes LG washing machines, mobile phones, home appliances and IT products. LG Air conditioners has dominated the Indian market. Amongst a wide range of LG handsets, LG Dynamite, LG KU 990, LG KE 770, LG KG 195 has received a huge responses from the customers. Recently, LG has also launched 'Jazz' series of LCD TVs.

LG Home appliance segment includes products like LG refrigerators, air conditioners and washing machines. LG digital display product line up includes LCD TVs, plasma TVs, Monitors, OLED Panels, micro display panel TVs and other wide variety of Computer monitors. Its digital media product line up includes DVD recorders, blue-ray Disc players, Home Theatre systems, Desktop personal computers, Notebooks, PDA phones, MP3 players and a collection of other electronic products. LG handsets are designed so as to be compatible with both GSM and CDMA networks.

With the advancement of technology and growing Internet craze by users, the number of online shoppers in India is proliferating day by day. Conventional market store shopping seems to have taken a back seat now. Online shopping in India has witnessed a plethora of customers as nobody likes to do hectic and tedious market shopping. Through online chopping, customers can also avail 'browse deal' feature. This feature will let the customers to browse products according to their budget and choice. For example, in case customer is not willing to buy an LG handset that is incorporated with camera feature and is more than Rs. 5,000, he/she can chuck out those handsets from the list which is enable with camera and which costs more than Rs. 5,000. This will let them to choose best possible deal according to their choice and not according to the choice of shop vendors as in the case of market store shopping.

Benefits that are offered by online shopping methodology is abundant. Customers can use the 'chat' option to talk with other online customers. This way, they could get to know about the reviews of the products and whether the product is worth of its price or not. The other reason because of which the online shopping in India has started getting craze is that, customers could get to know about other attractive deals and hot offers, a feature that is absent in market shopping methodology.