Hitachi launches latest advanced Plasma TV- 7800 series

Eros Group, sole distributors of Hitachi and one of the leading players in consumer electronics, mobile phones, home appliances and allied products in the Middle East region, today announced the launch of the latest advanced Hitachi Plasma TV-7800 series.

This latest series is aimed at satisfying the earnest desire in the ultimate expectation of a Plasma Television. The 7800 series is offered in 42¡¨, 37¡¨ and 32¡¨ and is available at all Eros Group outlets in UAE.

Announcing the same, Mr Deepak J Babani, CEO, Eros Group said, ¡§ Hitachi always aims at launching some of the most innovative products and the launch of 7800 series is a true testimony to the same. Renowned the world over for core competence and innovation, Hitachi has developed this new generation of plasma television which has incorporated many advanced digital functions and features. One can expect sharper image, more delicate and sleek finishing in the 7800 series. The television market especially the plasma TV market has been witnessing a steady rise growing at almost 80%. At Eros Group, our aim is to tap this market and offer the customer the latest and most innovative products.¡¨

Some of the technology advancements in the Hitachi 7800 series are the Advanced ALIS (Alternate Lighting of Surfaces) Panel, 68.6 billion color variation mechanism (the 7800 series is able to reflect the most natural colors), Longest Panel Life of approximately 60,000 hours, Dynamic Multi Band Pass (MBP) colour filter, advanced digital signal processor, built-in TV tuner, DVD Player and Set-top-box compatible remote control, Multi Picture option, Motorised swivel mechanism, high definition multimedia interface, photo input terminal, detachable speaker system, etc. Hitachi plasma TV¡¦s are manufactured at a state-of-the-art manufacturing facility for plasma TV¡¦s in Japan.

Commenting on the launch, Mr Hiroshi Kano, Senior Sales Manager-Hitachi-Middle East said, ¡§ The Plasma TVs are a core product among Hitachi consumer product offerings and the consumer product division of Hitachi is fundamental to building a powerful Hitachi brand. By continuing to supply the market with the latest plasma TVs, Hitachi has earned recognition as a main player in furthering the ubiquitous society.