The minimalist Flagship Store and Studio designed by Pentagram Architect located on Hongkong and Paris. This store interior design emphasizes a sense of space and simplicity with the natural decoration and furniture. The materials which are use are oak, stained wooden floorboards, concrete and mild steel, echoing the timeless, understated style and commitment to traditional and natural fabrics of Howell’s clothing. A continuous clothes rail lines the walls, while accessories and homeware are displayed on full height Vitsoe shelving. The stores are furnished with objects handpicked by Howell for sale alongside her clothes, including Ercol tables and chairs, Anglepoise lamps and Howell’s Reissue of Ernest Race’s 1955 Heron chair and footstall. Visit Pentagram Architect website here.
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