This campaign sees professional photographers positioned to take a shot holding a large
SLR camera that has been replaced by a Sony compact camera.
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Creative Director: Steve Back
Art Director: Nils Eberhardt
Copywriter: Steve May
Art Director: Justin Carew
Photographer: Andreas Bommert
Retoucher: Marc Sterne
Published: 2010
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